How do you make sure all the projects and goals that you want to achieve get done?
This is a question I was recently asked by someone who is ambitious but lacks infinite time.
Okay, so we all lack infinite time.
She has multiple ideas and projects that she wants to do this year. She wants to move forward with all of them now. But she knows if she does that, it might be too much for her audience at once (not to mention her).
This is where a marketing calendar comes in.
Start by looking at your goals for 2021 and then make a list of all the projects you want to do, events you want to host/create, and things you want to promote, and put them on your marketing calendar.
It doesn’t have to be super detailed, you can make it simple.
Next, think about how long each idea/project/goal needs for prep time, promo time, and delivery time.
Not everything has every category.
For example, you might decide that you’re spending one week in March to promote your already created freebie. There is prep for that (writing the promotional social media posts and scheduling them). There’s the time you’re promoting it and staying engaged with those posts, but there isn’t any delivery time because that’s automated.
While you’re promoting the freebie, you can work on the prep for a project you’ll be promoting in April.
I walked my Next Level Business Mastermind clients through this process during our 2021 Planning retreat.
Creating a marketing calendar helped them know what to expect in the upcoming year.
It also prevents finishing up one project and then quickly trying to determine what you want to do next so you can get it prepared and out there.
Instead, they know what is on their agenda for the year, and what needs to be done in the background while promoting something else.
Do you use a marketing calendar? Why or why not?