Deciding how to market your business

There are sooooo many different ways you can market, promote, and run your business.

Each different marketing and/or sales expert has a different take on what’s important and what everyone should be doing (or not doing).

So, when you’re at a stage of business where you’re learning lots of new things (or different approaches to the same thing) how do you know what to focus on first?

Or, you have lots of ideas about what you could sell and how you might promote it, but you’re losing a lot of time trying to figure out what you should be doing (or you’re trying to do it all and driving yourself batty)

When you’re really clear on those two things I share in the video below, it will make choosing your marketing projects/tasks easier.

Wednesday LIVE with Evie #75

What to do with frustrating projects that take longer than expected

The past four weeks I’ve had the same project on my to-do list.

And I was supposed to be done with it two weeks ago.

It’s not that I haven’t made progress, I have.

This project has taken much, much longer than I expected it to.

And it’s been a bit frustrating for me.

I declared this project the most annoying thing ever to my husband last week (which he found extremely amusing).

Because I’m so tired of it (and frustrated), I thought about ignoring it this week.

But over the weekend I realized that 1) I’m actually pretty close to completing it and 2) this is a good experience to share with you.

So, for this week’s Wednesday LIVE with Evie (below) we’ll be talking about what to do with frustrating projects that take longer than expected.

Wednesday LIVE with Evie #74

What failure and mazes have in common

I love puzzle games.

One of the first ones I played was 7th Guest when I was a teenager.

I learned the trick to mazes through that game.

I replayed it last year and still loved it.

And I realized that mazes and failure have some things in common that can help us with our outlook on business.

Let’s talk about that for this week’s Wednesday LIVE with Evie below.

Wednesday LIVE with Evie #73

Facebook in under 30 minutes a day

This week during the Q&A time of Monday’s call for the Unnamed Productivity Club, one of the members asked how she could keep up with Facebook without it becoming a huge time suck.

Some of my advice was to know exactly what you want to accomplish with your social media time and write out each piece of it (whether it’s wishing friends happy birthday, checking in on a specific Facebook group, or staying up to date with friends, colleagues or potential clients).

The way I do this is by creating bookmarks in my browser. Then I open all the shortcuts and work my way through the tabs.

As I was sharing this with her I realized that I’ve answered that question before and usually they want to hear a bit more about how that works.

So, for this week’s Wednesday LIVE with Evie I share exactly what I do to stay on top of Facebook in under 30 minutes a day.

Wednesday LIVE with Evie #72

The first step in deciding your weekly priorities

Someone recently asked me how to do that when you have A LOT of things that need to happen.

And I get it – when you have A LOT of things that need to get done it can feel really overwhelming and downright impossible to pick 1-3 priorities for the week. Because EVERYTHING HAS TO GET DONE NOW.

Well, the quick answer is to grab the workbook How to Choose Priorities When EVERYTHING is Important from above.

For the more nuanced answer, watch the video.

Wednesday LIVE with Evie #71