Why you need to know the question behind the question

One of the things I ask the members of the Unnamed Productivity Club each week is “what questions do you have?”

I encourage them to write down the questions they have even if they’re not for me or the group.

This is because before you can get the answers you’re looking for, you need to know the question you’re asking.

But sometimes we don’t go deep enough with our questions.

We think the question is: how do I get more clients?

You might do a search and find someone that’s offering something that promises you 10 new clients by the end of the month!

You sign up, or even invest in a program, only to realize that the program is all about the sales conversation and this doesn’t actually help you because you’re not getting people to a sales conversation.

Instead, the question might be: how do I have more sales conversations? Or: how do I meet more people?

Another example.

We think the question is: How do I find more time in my day?

But the question might really be: How do I stay focused on the things I want to do today and not get sidetracked?

What are the questions you have?

If you’re not sure, ask yourself what you need to know or learn for your business right now to reach your goals (or to reach your goals a bit faster).

Then, go a bit deeper and see if you can find the question behind that question.