Wrong offer. Wrong audience. Wrong timing. Not enough emails.
When something doesn’t go as planned, it’s natural to look for where the strategy broke down. But sometimes the strategy was fine. It was the execution.
The tech that wasn’t set up until two days before (and not tested correctly). The emails that were written but not sent… or went out in the wrong order. The onboarding sequence that was still on the to-do list after onboarding should have been completed. The thing that broke and no one caught it, until a potential client mentioned it.
You can have the best strategy in the world, but if it’s not executed well, it’s a problem. Heck, a well-executed okay strategy will perform better than a poorly executed fabulous one every time.
Great news! It’s fixable. And it’s so much easier to fix by planning things out beforehand than during.
If you have something coming up in the next 60 days, now is the time to look at what’s actually running it and start getting things set up.