Not every inquiry is the right fit. And being clear about that helps everyone.
A coach reached out to me recently. She had built a course and was looking for someone to create a marketing plan that would generate the sales she wanted.
That’s not what I do.
I’m not the person deciding what you should sell or how you should market it. I’m the person who comes in once the direction is clear and says: “Okay, how do we actually make this happen?”
I build the plan with the details and deadlines and execute on the tech and operations that make it real.
So I referred her to a couple of fractional CMOs I trust and wished her well.
Knowing what you don’t do is just as important as knowing what you do. It makes it easier for the right clients, and the right referral partners, to find you.
Where’s the line for you between what you handle and what you refer out?